Are You a Cyclist or a Spinner?

Feb 25, 2014 8:57:30 AM / by Kitty Malone posted in Media Sales

keep working hard after a sale Don't just float along; keep pedaling!
Amphibious bike "Cyclomer," Paris, 1932. National Archives of the Netherlands.
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Losing in Media Sales Stinks

Feb 18, 2014 9:04:00 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

Don't just throw in the towel!  Give it your best shot! Don't just throw in the towel!
Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress.
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Can YOU Be Trusted?

Feb 13, 2014 11:06:59 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

image of delivery wagons Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
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It Takes More Than Talent and Practice to Go For the Gold

Feb 11, 2014 1:32:07 PM / by Kitty Malone posted in Media Sales, CRM, Account Management

Gold medal winners, women's figure skating, 1924 Winter Olympics. Go for the gold in media sales!
The first Winter Olympic Games were held in 1924, in Chamonix, France. Medals in figure skating (left to right): Herma Szabo (Hungary, gold), Ephel Makelt (UK, silver), Beatrice Lugran (USA, bronze).
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Letting Go — Watching Your "Baby" Grow

Feb 5, 2014 9:35:43 AM / by David Einstein posted in Media Sales

Sometimes the road takes you in a direction you didn't expect. Sometimes the road takes you in a direction you didn't expect.
H. Ambrose Kiehl and his daughter, Laura Kiehl, on a bicycle, Washington, 1896. University of Washington LIbraries.
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What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, Customer Success, CRM

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
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Media Sales Words That Should Be Retired. Now.

Jan 28, 2014 8:00:09 AM / by Kitty Malone posted in Media Sales, CRM

radio remote truck Radio remotes are history.
NBC remote broadcast truck, San Francisco, early 1930's. Bay Area Radio Museum, www.bayarearadio.org.
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Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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The Magic in Making the Sale

Jan 14, 2014 8:26:11 AM / by Taylor Snow posted in Customer Success

Use your magic to make the sale. Work your magic to make the sale!
Walt Disney with Mickey Mouse drawing, 1931. Harris & Ewing, photographer. Library of Congress.
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Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in Customer Success, CRM

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
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