So, You Still Have XP

Apr 21, 2014 2:34:56 PM / by Matthew Longhouse posted in Industry News

Windows XP upgrade Sometimes it's just better to get a new one.
Teenagers pushing an old broken down jalopy.
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How Does Heartbleed Affect you?

Apr 17, 2014 1:49:40 PM / by Matthew Longhouse posted in Industry News

How Heartbleed bug affects you Some bugs are harmless; others, not so much.
Child visiting the Orkin Insect Zoo located in the National Museum of Natural History, c.1977. David Lee, photographer. Smithsonian Institution Archives.
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So What if Windows XP Support is Over?

Apr 11, 2014 12:43:25 PM / by Matthew Longhouse posted in Industry News

Windows XP security Is your security still equal to the task?
Maverick County Jail Guards, Eagle Pass Rifles, Eagle Pass, Maverick County, Texas, 1891. Central University Libraries, Southern Methodist University.
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Do You Do What it Takes — Even When No One is Looking?

Apr 11, 2014 11:01:17 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

high expectations Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
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I'm a Complete Loser (and This Isn't About My Brackets)

Apr 8, 2014 7:52:00 AM / by Kitty Malone posted in Media Sales

out of date technology Is your technology a little out of date?
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How to Keep Your Media Sales From Blowing

Apr 1, 2014 8:49:17 AM / by Kitty Malone posted in Media Sales, CRM

unpredictable media sales If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.
Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA).
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What Kind of Media Sales Animal Are YOU?

Mar 25, 2014 9:06:59 AM / by Kitty Malone posted in Media Sales, Customer Success

media sales animal Are you a media sales cat?
"Cat posed with Mexican serape” is part of the Lawrence T. Jones III Texas Photographs collection, held by SMU’s DeGolyer Library.
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Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in CRM, Account Management

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Efficio Solutions Partners with Marketron’s Mediascape Open Platform with CRM and Yield Management Solutions

Mar 14, 2014 9:04:30 AM / by Taylor Snow posted in Features and Updates, CRM

HAILEY, ID – March 11, 2014 - Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies overall. The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform that is currently offered by Marketron. This new service from Marketron and Efficio is available now.

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