This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM, Account Management

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

Feb 20, 2015 11:16:36 AM / by Kitty Malone posted in Media Sales, Customer Success, Industry News

media sales working from home on snow day Are you feeling like this?
Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia.
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Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in Customer Success, CRM

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
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Kitty Malone is Not Giving Up On This!

Sep 17, 2014 2:29:02 PM / by Kitty Malone posted in Customer Success, CRM

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
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Do Your Media Sales Clients “Get” You?

Aug 26, 2014 5:03:17 PM / by Taylor Snow posted in Customer Success

do you media sales client get you People "get" Southwest. Do your customers easily understand your product?
A Southwest Airlines flight attendant, 1972 (i.imgur.com)/em>
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Flying By and Flying High in Media Sales

Aug 15, 2014 8:43:43 AM / by Kitty Malone posted in Customer Success

Do you make your key media sales clients wait in line? Do you make your key media sales clients wait in line like everybody else?
Passenger lobby at San Francisco International Airport, 1954. SFO Museum 2011.032.0406. http://www.flysfo.com/about-sfo/history-sfo.
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Every Day in Media Sales is Like a Rock Concert

May 6, 2014 3:07:45 PM / by Kitty Malone posted in Customer Success

media sales yield management Do you make sure your biggest fans get the best tickets?
Beatles fans with tickets at the Boston Garden,” DPLA Omeka, accessed May 6, 2014, http://dp.la/exhibitions/items/show/810684.
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A Fresh Pair of Eyes Can Help Even in Media Sales

Apr 29, 2014 12:19:45 PM / by Kitty Malone posted in Customer Success

media sales customer support You might have too much baggage!
American women's jazz band, the Ingenues, Central Station, Sydney, late 1920's. Sam Hood, photographer. State Library of New South Wales, Australia.
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A Health Check

Apr 28, 2014 2:34:37 PM / by Matthew Longhouse posted in Customer Success, CRM, Industry News

media sales CRM will promote healthy busienss Are you working hard to improve the health of your business?
Students exercising with dumbbells, Western High School, Washington, D.C., c.1899. Frances Benjamin Johnston, photographer. Library of Congress.
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Do You Do What it Takes — Even When No One is Looking?

Apr 11, 2014 11:01:17 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

high expectations Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
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