Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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A Sarcastic Bit*h’s New Year’s Resolutions for Media Sales

Dec 31, 2013 9:25:57 AM / by Kitty Malone posted in Media Sales, CRM

sarcastic new year's resolutions for media sales We at Efficio wish you a happy, healthy and prosperous new year!
New Years Greeting, Chinatown, 1912. Bain News Service, publisher. Library of Congress.
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2013 in the Rear View Mirror

Dec 26, 2013 7:44:02 AM / by Chris Crawford posted in Media Sales, CRM

media sales business analysis Even if you haven't done everything the "right" way, analyze every aspect of your business for this past year to make 2014 the best ever.
"Santa Claus" with Christmas toys on a sled drawn by white turkeys, Three Oaks, Michigan, c.1909. Library of Congress.
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The Twelfth Day of Christmas in Media Sales: Budgets

Dec 24, 2013 9:19:40 AM / by Kitty Malone posted in Media Sales, CRM

media sales budgeting and planning Plant the seeds of success by using your media sales CRM to analyze sales and plan for the future.
Mrs. Mestland planting peas in her plot in a victory garden on Fairlawn Avenue, Southeast, Washington, DC, 1943. Joseph A. Horne, photographer. Library of Congress.
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The Eleventh Day of Christmas in Media Sales: Collections

Dec 23, 2013 8:24:32 AM / by Kitty Malone posted in Media Sales, CRM

Getting on top of your collections means money in your bank account. Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress. Getting on top of your collections means money in your bank account.
Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress.
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The Fifth Day of Christmas in Media Sales: Prospecting

Dec 13, 2013 8:52:16 AM / by Kitty Malone posted in Media Sales, CRM

media sales prospecting Continually prospect to uncover new business that will make up for attrition.
Women prospectors on their way to the Klondyke, 1898. B.W. Kilburn, photographer. Library of Congress.
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The Second Day of Christmas in Media Sales: Sharing Information

Dec 10, 2013 8:18:20 AM / by Kitty Malone posted in Media Sales, Customer Success

work together to be productive in media sales Work together to achieve your goals.
Riveters at work on fuselage of Liberator Bomber, Consolidated Aircraft Corp., Fort Worth, Texas, 1942. Howard R. Hollem, photographer. Library of Congress.
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The Hidden Costs of Turnover on Your Media Sales Team

Dec 4, 2013 10:23:23 AM / by Chris Crawford posted in Media Sales, CRM

Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch. Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society. Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
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Just. Let. Go.

Nov 22, 2013 9:38:15 AM / by Kitty Malone posted in Media Sales, CRM

media sales micromanager If you're a media sales manager, learn how to successfully delegate so your desk won't look like this!
Allan Roth, 1954. Photo by Wm. C. Greene. Library of Congress.
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The Most Dreaded Name in Media Sales

Nov 18, 2013 4:04:34 PM / by Kitty Malone posted in Media Sales, CRM

are you a media sales micromanager? Do you keep your eye on every single solitary ball no matter who's at bat?
Manager William J. Clymer, Buffalo, International League (baseball), 1913. Bain Collection, Library of Congress.
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