A Sarcastic Bit*h’s New Year’s Resolutions for Media Sales

Dec 31, 2013 9:25:57 AM / by Kitty Malone posted in Media Sales, CRM

sarcastic new year's resolutions for media sales We at Efficio wish you a happy, healthy and prosperous new year!
New Years Greeting, Chinatown, 1912. Bain News Service, publisher. Library of Congress.
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2013 in the Rear View Mirror

Dec 26, 2013 7:44:02 AM / by Chris Crawford posted in Media Sales, CRM

media sales business analysis Even if you haven't done everything the "right" way, analyze every aspect of your business for this past year to make 2014 the best ever.
"Santa Claus" with Christmas toys on a sled drawn by white turkeys, Three Oaks, Michigan, c.1909. Library of Congress.
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The Twelfth Day of Christmas in Media Sales: Budgets

Dec 24, 2013 9:19:40 AM / by Kitty Malone posted in Media Sales, CRM

media sales budgeting and planning Plant the seeds of success by using your media sales CRM to analyze sales and plan for the future.
Mrs. Mestland planting peas in her plot in a victory garden on Fairlawn Avenue, Southeast, Washington, DC, 1943. Joseph A. Horne, photographer. Library of Congress.
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The Eleventh Day of Christmas in Media Sales: Collections

Dec 23, 2013 8:24:32 AM / by Kitty Malone posted in Media Sales, CRM

Getting on top of your collections means money in your bank account. Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress. Getting on top of your collections means money in your bank account.
Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress.
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The Tenth Day of Christmas in Media Sales: Contacts

Dec 20, 2013 9:54:12 AM / by Kitty Malone posted in Customer Success, CRM, Account Management

meda sales contacts Get a web-based media sales CRM and you can kiss those stacks of ratty old file folders stuffed with account and contact information goodbye!
Folding filing folders, Boston Index Card Company, Boston, Massachusetts, 1917. Lewis W. Hine, photographer. Library of Congress.
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The Ninth Day of Christmas in Media Sales: the Sales Funnel

Dec 19, 2013 9:10:27 AM / by Kitty Malone posted in CRM, Account Management

media sales sales funnel Map the direction you will take with your target accounts to move them through the sales funnel.
Fighter pilot and commanding officer checking a map in France during World War I. National Library of Scotland.
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The Eighth Day of Christmas in Media Sales: Non-returning Accounts

Dec 18, 2013 9:02:13 AM / by Kitty Malone posted in CRM

media sales non-returning accounts Use your CRM and media sales analytics solution to make sure nothing falls off your radar!
Aviation Systems Warfare Operator 2nd Class Alton Howell  searches for and tracks surface contacts using radar and the Infrared Detection System (IRDS) of his P-3C Orion patrol aircraft during a routine flight in support of Operation Enduring Freedom, 2001. U.S. Navy Photo by Master Chief Photographer's Mate Terry Cosgrove. San Diego Air and Space Museum Archive.
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The Seventh Day of Christmas in Media Sales: Avails

Dec 17, 2013 8:37:55 AM / by Kitty Malone

media sales inventory Make sure your inventory is "fresh!"
Fruit and vegetable vendors, Indianapolis Market, Indianapolis, Indiana, 1908. Wit., E. N. Clopper Wit, photographer. Library of Congress.
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The Sixth Day of Christmas in Media Sales: Good Ideas

Dec 16, 2013 9:12:32 AM / by Kitty Malone posted in Customer Success

media sales ideas Have a brainstorming meeting over lunch.
In the Perfect Eat Shop, Chicago, Illinois, 1942. Jack Delano, photographer. Library of Congress.
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The Fifth Day of Christmas in Media Sales: Prospecting

Dec 13, 2013 8:52:16 AM / by Kitty Malone posted in Media Sales, CRM

media sales prospecting Continually prospect to uncover new business that will make up for attrition.
Women prospectors on their way to the Klondyke, 1898. B.W. Kilburn, photographer. Library of Congress.
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The Fourth Day of Christmas in Media Sales: Budgets

Dec 12, 2013 8:26:35 AM / by Kitty Malone posted in CRM

media sales budgets Keep your eye on all the budgets for which you are responsible.
Couple working out a budget, c.1940. Harris & Ewing, photographer.
Repository: Library of Congress.
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The Third Day of Christmas in Media Sales: Reports

Dec 11, 2013 12:24:42 PM / by Kitty Malone posted in CRM

media sales reports Use reports to understand your present situation and make plans for the future.
Philip and Frederica Wylie listening to weather reports, Miami Beach, Florida, 1950. State Library and Archives of Florida.
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The Second Day of Christmas in Media Sales: Sharing Information

Dec 10, 2013 8:18:20 AM / by Kitty Malone posted in Media Sales, Customer Success

work together to be productive in media sales Work together to achieve your goals.
Riveters at work on fuselage of Liberator Bomber, Consolidated Aircraft Corp., Fort Worth, Texas, 1942. Howard R. Hollem, photographer. Library of Congress.
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The First Day of Christmas in Media Sales: One-on-Ones

Dec 9, 2013 9:22:32 AM / by Kitty Malone posted in CRM

media sales one-on-ones When you hear that Christmas music playing on the radio, promise yourself that you'll manage up so that your one-on-ones will be productive!
Radio engineer at his desk, Barbados, 1950. U.S. National Archives.
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The Hidden Costs of Turnover on Your Media Sales Team

Dec 4, 2013 10:23:23 AM / by Chris Crawford posted in Media Sales, CRM

Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch. Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society. Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
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Use This Pitch to Get the Door Shut in Your Face

Dec 3, 2013 8:51:54 AM / by Kitty Malone posted in Customer Success

Customize your approach to media sales. Know what your customer needs before you knock on the door!
Man selling household wares to Dutch housewives. Amsterdam, 1953. Collectie Spaarnestad.
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