What are the benefits of using a yield management tool combined with human insights to price your TV advertising?

Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, "Ratings or impressions? Impressions or ratings? What's the deal with these things, anyway?" Fear not, my perplexed friends, for you are not alone in this comedic saga of advertising metrics.

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation is not just changing how ad space is bought and sold but is reshaping the entire industry landscape.

Ladies and gentlemen, start your engines, but maybe don't rev up just yet! The automotive industry is revving its engines in a whole new way, causing quite a stir in the world of television advertising. Buckle up because we're about to take a joyride through the twists and turns of how the automotive strike affects television ad spending.

Over the next five years, live sports and tech innovations are expected to have a significant, even revolutionary, impact on broadcast television. Here are just a few factors we think will re-shape the near future of broadcast television:

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.