Bob Swinehart

ShareBuilders Pricing Consultant

Recent Posts

Projection 2029: How will live sports and tech innovation affect broadcast television in the next five years?

Aug 9, 2023 3:00:00 PM / by Bob Swinehart

Over the next five years, live sports and tech innovations are expected to have a significant, even revolutionary, impact on broadcast television. Here are just a few factors we think will re-shape the near future of broadcast television:

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Pricing Strategy: Optimizing Inventory During Big Events and Political

Jul 5, 2023 3:00:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, TV

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

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The Benefits of Yield Management and CRM integration

Apr 26, 2023 1:23:44 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Customer Success, CRM, Radio, TV

 

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Why is OOH advertising expected to grow 8% in 2023?

Mar 16, 2023 7:00:00 AM / by Bob Swinehart posted in ShareBuilders, Industry News, OOH

Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.

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Automotive Spending on Broadcast TV

Feb 22, 2023 12:45:22 PM / by Bob Swinehart posted in Features and Updates, ShareBuilders, TV

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