Bob Swinehart

ShareBuilders Pricing Consultant

Recent Posts

Maximizing TV Advertising Revenue: A Powerful Blend of Data and Human Insight

May 1, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Radio, TV

What are the benefits of using a yield management tool combined with human insights to price your TV advertising?

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Navigating the Maze: Ratings, Impressions, and the Quest for TV Ad Revenue

Apr 3, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Radio, TV, OOH

Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, "Ratings or impressions? Impressions or ratings? What's the deal with these things, anyway?" Fear not, my perplexed friends, for you are not alone in this comedic saga of advertising metrics.

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How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

Feb 28, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, Industry Events, ShareBuilders, Industry News, TV

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

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The Evolution of Out-of-Home Advertising: A Programmatic Revolution!

Dec 6, 2023 1:57:48 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Industry News, OOH

Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation is not just changing how ad space is bought and sold but is reshaping the entire industry landscape.

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Shift into Park: How the Automotive Strike is Steering Television Ad Spending

Oct 4, 2023 3:04:37 PM / by Bob Swinehart

Ladies and gentlemen, start your engines, but maybe don't rev up just yet! The automotive industry is revving its engines in a whole new way, causing quite a stir in the world of television advertising. Buckle up because we're about to take a joyride through the twists and turns of how the automotive strike affects television ad spending.

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Projection 2029: How will live sports and tech innovation affect broadcast television in the next five years?

Aug 9, 2023 3:00:00 PM / by Bob Swinehart

Over the next five years, live sports and tech innovations are expected to have a significant, even revolutionary, impact on broadcast television. Here are just a few factors we think will re-shape the near future of broadcast television:

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Pricing Strategy: Optimizing Inventory During Big Events and Political

Jul 5, 2023 3:00:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, TV

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

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The Benefits of Yield Management and CRM integration

Apr 26, 2023 1:23:44 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Customer Success, CRM, Radio, TV


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Why is OOH advertising expected to grow 8% in 2023?

Mar 16, 2023 7:00:00 AM / by Bob Swinehart posted in ShareBuilders, Industry News, OOH

Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.

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Automotive Spending on Broadcast TV

Feb 22, 2023 12:45:22 PM / by Bob Swinehart posted in Features and Updates, ShareBuilders, TV

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