The walls are coming down.  Software providers are finally working together to make your job easier.    

AT&T announces that all Android phones are required to support FM radio in 2016. Most smartphones have an FM radio that is deactivated by choice of the handset maker. AT&T will change how we listen to music on our mobile devices by turning on the FM chips in new and existing Android phones.

(Columbus, OH: April 2015)  Efficio Solutions has hired long-time radio sales manager Cindy Revisore to train new users and help customers maximize the CRM and Yield products. Cindy has risen through the media sales ranks from a seller to a DOS, working for major radio groups such as Cox, CBS, Cumulus and Clear Channel. She was also an Executive Performance Coach with Clear Channel University, helping increase sales and productivity at the station level across the company.

(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing  major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield Management systems.

INDIANAPOLIS, IN, September 9, 2014 – Efficio Solutions, Inc. today announced broadcast operators are confirming the outstanding success of Efficio 5.0, released early in 2014. Efficio 5.0 has made media sales CRM and Yield Management, the easiest and most intuitive and productive system for over 850 radio and television stations across the US and Canada. Efficio Solutions is the premier provider of web-based sales management software to the media sales industry.

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HAILEY, ID – March 11, 2014 - Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies overall. The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform that is currently offered by Marketron. This new service from Marketron and Efficio is available now.