During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people time starved.

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.

We update our solutions regularly so we can make them better for you and your team. There is nothing for you to do, these great features and improvements have already been made available to you. Every update to Efficio Solutions includes improvements for performance and reliability. As new features become available we will highlight those here and within the applications.

Efficio Solutions, the leading provider of software solutions for the media sales industry is excited to share enhancements available in our April 2016 release that continues our core focus on driving leads to renewals. Today’s sales people and sales managers are dealing with ever increasing demands of their time and energy. They need a media sales solution that diminishes any duplication of effort across multiple platforms and vendors. The successful sales rep is continually on the move and they need their data and sales information to move with them. Being in front of clients selling is critical to success. Only people who have done the job know the real needs required for success in today’s sales environment…and you will experience solutions to those challenges in Efficio.

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align.

The walls are coming down.  Software providers are finally working together to make your job easier.    

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.

(Columbus, OH: April 2015)  Efficio Solutions has hired long-time radio sales manager Cindy Revisore to train new users and help customers maximize the CRM and Yield products. Cindy has risen through the media sales ranks from a seller to a DOS, working for major radio groups such as Cox, CBS, Cumulus and Clear Channel. She was also an Executive Performance Coach with Clear Channel University, helping increase sales and productivity at the station level across the company.

(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing  major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield Management systems.