Efficio Rolls Out New Technological Advancements at Las Vegas Trade Show

Apr 10, 2015 3:12:56 PM / by Taylor Snow posted in Features and Updates, Industry Events

(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing  major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield Management systems.

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Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

Feb 20, 2015 11:16:36 AM / by Kitty Malone posted in Media Sales, Customer Success, Industry News

media sales working from home on snow day Are you feeling like this?
Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia.
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What a Way to Start the Year and What a Way to End It!

Jan 8, 2015 11:31:14 AM / by Kitty Malone posted in Features and Updates, CRM

As 2014 opened, we at Efficio were excited to share our newest version – Effico 5.0! Not only was the look and feel changed to be cleaner and more up-to-date, the navigation was streamlined, inputting pending was simplified, and the result was a more user friendly experience. We were well-aware how many people react to change, so we have been thrilled with the overwhelming embracing of Efficio 5.0! As we have traveled to markets from Raleigh to Washington and from Detroit to Dallas, we have been met with smiles and nodding heads as we rolled out the new Effico 5.0. Positive feedback has been overwhelming and we are thrilled that our customers are so happy!

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Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in Customer Success, CRM

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
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What is My Time Worth?

Dec 18, 2014 10:23:49 AM / by Kitty Malone posted in CRM

prioritizing time and clients in media sales How do you prioritize your time and decide who's first in line?
Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress.
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Happy Thanksgiving from all of us at Efficio!

Nov 27, 2014 9:32:02 AM / by Taylor Snow

ThanksGiving

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Hello, My Name is {Insert Name Here}, and I am a Hoarder

Nov 11, 2014 11:06:15 AM / by Chris Crawford posted in Media Sales

Get rid of whatever will not be useful. Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remiander will be discarded and replaced with new equipment, Mira Loma, California, 1974. National Archives. Get rid of the junk.
Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remainder will be discarded and replaced with new equipment. Mira Loma, California, 1974. National Archives.
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The Price is Right – If You Can Get It

Oct 29, 2014 12:55:27 PM / by Kitty Malone

supply and demand How much did scalpers sell those tickets for?
Jim Cox, holding his All-Star ticket, July 1952. Library of Virginia.
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Which Came First − The Music or the Sale?

Oct 21, 2014 9:43:25 PM / by Kitty Malone posted in Media Sales

media sales departments and programming staff have to work together for success Sales and programming - two great things that go great together.
Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html.
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Kitty Malone is Not Giving Up On This!

Sep 17, 2014 2:29:02 PM / by Kitty Malone posted in Customer Success, CRM

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
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