Kitty Malone is Not Giving Up On This!

Sep 17, 2014 2:29:02 PM / by Kitty Malone posted in media sales, reach and frequency, CRM, Community Outreach, customer service, media sales analytics, Blog

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
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Steps to Keep Your Media Sales Fit

Sep 4, 2014 12:59:06 PM / by Kitty Malone posted in customer relations management, media sales, using technology, CRM, yield management, media sales analytics, Blog

meeting your media sales goals Keep putting one foot in front of the other to reach your goals!
Foot race, Dawson City, Yukon Territory, c1900. Notman Photographic Archives, McCord Museum.
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Forget About the World Cup. What's the Status of YOUR Gooooals?!

Jul 2, 2014 1:50:16 PM / by Chris Crawford posted in sales productivity, using technology, sales performance, Media Sales Analytics, marketing, CRM, strategic account management, Blog

media sales reach your goal Don't let anything stop you from reaching your goal.
Great Britain's soccer team defeated Denmark for gold at the 1912 Stockholm Olympics. Image christiansciencemonitor.com.
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A Health Check

Apr 28, 2014 2:34:37 PM / by Matthew Longhouse posted in sales productivity, using technology, Technology, CRM, customer service, Blog

media sales CRM will promote healthy busienss Are you working hard to improve the health of your business?
Students exercising with dumbbells, Western High School, Washington, D.C., c.1899. Frances Benjamin Johnston, photographer. Library of Congress.
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Do You Do What it Takes — Even When No One is Looking?

Apr 11, 2014 11:01:17 AM / by Chris Crawford posted in managing up, Behind the Scenes in Media Sales, CRM, customer service, client relationships

high expectations Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
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How to Keep Your Media Sales From Blowing

Apr 1, 2014 8:49:17 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, marketing, CRM, yield management, media sales analytics, Blog

unpredictable media sales If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.
Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA).
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Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, account management software, CRM, strategic account management, yield management, media sales analytics, Blog, account management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in inventory, AUR, using technology, Yield Management, CRM, bump rate, yield management, media sales analytics, Blog, sales management

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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Losing in Media Sales Stinks

Feb 18, 2014 9:04:00 AM / by Kitty Malone posted in ROI, Media Sales, sales productivity, marketing, CRM, Blog, account management

Don't just throw in the towel!  Give it your best shot! Don't just throw in the towel!
Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress.
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