The walls are coming down.  Software providers are finally working together to make your job easier.    

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.

It’s our industry’s trade show time again, and for many of you, you might be the sole representative from your stations or even your group. You may be on a mission to find a new vendor. You may be having a meeting of the minds with others in your group. You may be going to learn about new programs or ways of making money. Whatever your reason, your success can boil down to a couple of key tips:

When I was a kid, cartoon detective Dick Tracy had a watch that did more than told them time. It was a two way transmitter of ever-increasing levels of information! Years later, I checked out the bag phone for remotes so we were not dependent on a land-line; and when I got the phone installed in my car, the relative immediacy of talking to clients while not tethered at the station was so technologically advanced!

As 2014 opened, we at Efficio were excited to share our newest version – Effico 5.0! Not only was the look and feel changed to be cleaner and more up-to-date, the navigation was streamlined, inputting pending was simplified, and the result was a more user friendly experience. We were well-aware how many people react to change, so we have been thrilled with the overwhelming embracing of Efficio 5.0! As we have traveled to markets from Raleigh to Washington and from Detroit to Dallas, we have been met with smiles and nodding heads as we rolled out the new Effico 5.0. Positive feedback has been overwhelming and we are thrilled that our customers are so happy!