Activity is starting to ramp up for Q2 business. While Q1 doesn’t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but frequency sells, so getting a refresher is always a great idea.

Share Points is an exclusive, comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. To keep that personal ShareBuilders human touch, our weekly videos with CEO Erin Koller walk you through the latest findings, helping you understand the changes and optimize your decision-making process.

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

Why would you price differently than your forecast submission?

In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.

For over two decades, ShareBuilders has been at the forefront of helping broadcasters understand their data. Today, we're excited to introduce Smart Forecast, a bespoke machine-learning model that predicts revenue forecasts with unprecedented accuracy. Alongside the recently releasedPrecision Pending, Smart Forecast joins a suite of new ShareBuilder AI tools dedicated to providing the broadcast industry with the most powerful analytics available. Smart Forecast was developed completely in-house and does not rely on third-party AI tools, ensuring client data always remains secure and private. For more about our commitment to privacy, see ourOur Approach to AI.

As I write this, stations we work with are running open in Prime. This trend isn't novel, having manifested itself since the onset of the pandemic. It's imperative to grasp the extent of this decline to adeptly navigate our pricing strategy in the times ahead. Although 2024 in specific markets holds promise with additional political demand, capable of plugging some gaps, a contingency plan is essential if this political demand fails to materialize, maximizing revenue amid a diminishing daypart.

Did you know that when you work with ShareBuilders, you get a weekly call with an experienced consultant and have an analyst working behind the scenes on your behalf? It’s like adding two new members to your team! At ShareBuilders, we believe that the human element of working with us is critically important. Weekly conversations with your consultant guarantee that you are getting the best possible results from our products based on the unique needs of your station and your market.