Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.

A new focus on the future and providing more powerful solutions for media teams.

There is no question that the tools you needed two decades ago to run your organization are no longer the tools you need today. How your organization worked in the past isn't how your teams work today. Today’s media teams are evolving faster than ever and working far differently than they have been.

That’s why the ShareBuilder and Efficio teams have been hard at work to reimagine our product offerings in order to focus on a new future. With Efficio, we need to make it easier to use, and more flexible for where modern media companies are headed. As our platform evolves, moving forward we will be focusing on how your organization is adapting to the ever-changing marketplace.