Discover Our Latest Enhancements: New Features in ShareBuilder Pricing!

We are thrilled to share the latest updates and enhancements to ShareBuilder Pricing with you! Our dedicated team has been hard at work, bringing you new features and improvements designed to streamline your workflow, provide deeper insights, and help you make more informed decisions. Here's a look at what's new this month:

What are the benefits of using a yield management tool combined with human insights to price your TV advertising?

In the past week, I’ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also operationally, as they had structured their rate cards and inventory projections around the anticipated revenue from this client.

In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers and account executives (AEs). Our latest update to ShareBuilder CRM marks a significant milestone in our quest to provide our users with a comprehensive, secure, and efficient CRM platform.

Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, "Ratings or impressions? Impressions or ratings? What's the deal with these things, anyway?" Fear not, my perplexed friends, for you are not alone in this comedic saga of advertising metrics.

Activity is starting to ramp up for Q2 business. While Q1 doesn’t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but frequency sells, so getting a refresher is always a great idea.

Why would you price differently than your forecast submission?

Welcome to the next episode of Heads Together - your go-to source for insights and information on the latest trends in the media sales industry. Our video series explores the most pressing topics and challenges facing media sales professionals today. We pair our consultants and clients to share their perspectives and advice on issues like pricing strategies and building solid client relationships.

What is the best way to share rates with your sellers?  First, it’s imperative to call the demand in the market to ensure we are pricing to optimize revenue based on current conditions.    ShareBuilders has fantastic tools that can help you determine a realistic forecast based on history while also evaluating the current business climate.  Next, you need to assess your people’s ability to negotiate.  Do you have an experienced team, or is their first inclination to dive to the lowest level?