Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now felt in broadcast TV.
Is Programmatic Worth It? The Pros and Cons.
Jul 12, 2023 3:00:00 PM / by Joe Campbell posted in ShareBuilders, TV
Pricing Strategy: Optimizing Inventory During Big Events and Political
Jul 5, 2023 3:00:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, TV
When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:
Trust Your Gut or the Data: ShareBuilders Is in Your Corner
Jun 28, 2023 3:00:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV
Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help determine if your gut is misguided or spot on.
How Will the Writer’s Strike Affect Prime Programming in the Fall?
Jun 21, 2023 3:00:00 PM / by Bill Witsik posted in ShareBuilders, Industry News, TV
On May 2nd, 11,500 writers from the Writer’s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming shows, and regulating the use of artificial intelligence programs. As of now, there is no immediate end in sight. The strike’s timing didn’t cause any disruption to broadcast networks - spring finales were already completed, and in Q3, most prime programming is either reality-based (unscripted) or repeats.
Unleash Your Sales Potential with Unmatched Confidence Using ShareBuilders Forecast for CRM
Jun 14, 2023 3:00:00 PM / by Chris Koller posted in Features and Updates, ShareBuilders, CRM, Radio, TV
Experience unparalleled confidence in your sales forecasting abilities with the game-changing feature from ShareBuilders—Forecast for CRM. We are proud to offer this revolutionary module, providing our CRM customers with the same exceptional benefits our Pricing customers enjoy. By harnessing the power of multiple data points from diverse historical sources, ShareBuilders Forecast for CRM empowers your leadership team to achieve unparalleled accuracy in their sales projections.
Remote Control: How to Manage Your Work-Life Balance When Working at Home
May 31, 2023 4:00:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Just For Fun, Customer Success, Radio, TV
In recent years, and accelerated by the COVID-19 pandemic, remote work has become increasingly popular. With technological advancements, many companies, including ShareBuilders, are now offering their employees the option to work from home. While working remotely can provide many benefits, such as flexibility and convenience, it can also pose some challenges when balancing work and personal life.
Unleash the Power of Pricing: Strategies for Political Campaigns
May 17, 2023 12:15:18 PM / by Anita O'Neill posted in ShareBuilders, Industry News, TV
How should you handle pricing if your market expects huge political in the upcoming months? You risk scaring your core customers away if you price in full upfront. Once core clients start to avoid spending, pulling them back in can be very difficult if the political dollars don’t materialize. If you don’t price for any political and it comes in strong, you risk alienating your core by bumping them out. Researching the races expected in your market and past spending for similar races can be helpful.
The Benefits of Yield Management and CRM integration
Apr 26, 2023 1:23:44 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Customer Success, CRM, Radio, TV
Are Awards Shows Back? - Inside The Numbers
Apr 19, 2023 1:55:34 PM / by Bill Witsik posted in Media Sales, Industry Events, ShareBuilders, TV
Pricing Strategy for Inelastic Demand
Apr 12, 2023 3:56:48 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, TV
Different types of demand require different pricing strategies. Inelastic demand refers to a situation where a change in price has a relatively small impact on the quantity of a product or service demanded by buyers. In other words, buyers aren’t price sensitive.