ShareBuilders Takes the Guesswork Out of Budgeting

Jul 26, 2023 3:00:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV

“I love budget season,” said no one ever! Budgeting can be time-consuming and stressful, depending on your expectations for the following year. How much political should we expect? Should we price in full or ease into full political pricing targets? How much avoidance or crowd-out of core revenue should we account for in our expectations? Do we have any tentpole events that will change historical comparisons or make one month stronger at the demise of another? Do our competitors have major events that could dilute what we can expect?

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Three Observations from Recovery

Jul 19, 2023 3:15:00 PM / by Mark Bretsch posted in ShareBuilders, Industry News, Radio, TV

Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three observations from my viewing in May.

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Is Programmatic Worth It? The Pros and Cons.

Jul 12, 2023 3:00:00 PM / by Joe Campbell posted in ShareBuilders, TV

Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now felt in broadcast TV.

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Pricing Strategy: Optimizing Inventory During Big Events and Political

Jul 5, 2023 3:00:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, TV

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

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Trust Your Gut or the Data: ShareBuilders Is in Your Corner

Jun 28, 2023 3:00:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV

Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help determine if your gut is misguided or spot on.

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How Will the Writer’s Strike Affect Prime Programming in the Fall?

Jun 21, 2023 3:00:00 PM / by Bill Witsik posted in ShareBuilders, Industry News, TV

On May 2nd, 11,500 writers from the Writer’s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming shows, and regulating the use of artificial intelligence programs. As of now, there is no immediate end in sight. The strike’s timing didn’t cause any disruption to broadcast networks - spring finales were already completed, and in Q3, most prime programming is either reality-based (unscripted) or repeats.

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Unleash Your Sales Potential with Unmatched Confidence Using ShareBuilders Forecast for CRM

Jun 14, 2023 3:00:00 PM / by Chris Koller posted in Features and Updates, ShareBuilders, CRM, Radio, TV

Experience unparalleled confidence in your sales forecasting abilities with the game-changing feature from ShareBuilders—Forecast for CRM. We are proud to offer this revolutionary module, providing our CRM customers with the same exceptional benefits our Pricing customers enjoy. By harnessing the power of multiple data points from diverse historical sources, ShareBuilders Forecast for CRM empowers your leadership team to achieve unparalleled accuracy in their sales projections.

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Redefining TV Preferences - How Daypart Revenue Contribution is Changing

Jun 7, 2023 3:00:00 PM / by Joe Campbell

Linear television has been a staple of entertainment and information for many decades, with millions of people tuning in daily to watch their favorite shows and news programs. However, in recent years, there has been a noticeable change in TV ratings and daily viewing habits across all dayparts.

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Remote Control: How to Manage Your Work-Life Balance When Working at Home

May 31, 2023 4:00:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Just For Fun, Customer Success, Radio, TV

In recent years, and accelerated by the COVID-19 pandemic, remote work has become increasingly popular. With technological advancements, many companies, including ShareBuilders, are now offering their employees the option to work from home. While working remotely can provide many benefits, such as flexibility and convenience, it can also pose some challenges when balancing work and personal life.

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The Remote Revolution: Modern Media Sales Teams Embrace Mobility

May 24, 2023 3:00:00 PM / by Chris Koller posted in Media Sales, Radio, TV, OOH


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