Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

Mar 20, 2024 3:15:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV


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Optimizing Q2 Pricing Strategy: Key Factors to Consider

Mar 13, 2024 3:15:00 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, Radio, TV

Activity is starting to ramp up for Q2 business. While Q1 doesn’t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but frequency sells, so getting a refresher is always a great idea.

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Navigating the Future of Broadcast TV Sales with AI-Powered Insights

Mar 6, 2024 2:15:00 PM / by Chris Koller posted in Media Sales, ShareBuilders, TV, Spotlight Features

Share Points is an exclusive, comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. To keep that personal ShareBuilders human touch, our weekly videos with CEO Erin Koller walk you through the latest findings, helping you understand the changes and optimize your decision-making process.

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How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

Feb 28, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, Industry Events, ShareBuilders, Industry News, TV

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

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Maximizing Sales Efficiency: A Dive into ShareBuilder CRM's Sales Funnel

Feb 22, 2024 8:00:00 AM / by Chris Koller posted in CRM, Account Management, Spotlight Features


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Streamlining Your Rate Card Experience: Introducing Enhanced Rate Details

Feb 20, 2024 1:30:00 PM / by Chris Koller posted in ShareBuilders, Radio, TV, Spotlight Features


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Pricing Vs. Forecasting

Feb 14, 2024 3:15:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, Radio, TV

Why would you price differently than your forecast submission?

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Broadcast TV - Is 2024 The Year of the Comeback?

Jan 31, 2024 3:15:00 PM / by Bill Witsik posted in Media Sales, ShareBuilders, Industry News, TV

In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.

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ShareBuilder Tools: Report Manager

Jan 3, 2024 3:15:00 PM / by Joe Campbell posted in ShareBuilders, Customer Success

Have you found yourself at the end of a quarter or the end of the year looking for a quick way to compare average rates or sellouts by daypart or by individual program? Or, are you interested in viewing trends in percentage of revenue by daypart or program? ShareBuilders stores much of your sales data for historical reporting. Using the Report Manager tool, you or your ShareBuilder consultant can quickly pull the data you seek.

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Smart Forecast: The Next Evolution in ShareBuilder Tools

Dec 20, 2023 4:00:57 PM / by James Pollard posted in Features and Updates, ShareBuilders, Industry News, TV

For over two decades, ShareBuilders has been at the forefront of helping broadcasters understand their data. Today, we're excited to introduce Smart Forecast, a bespoke machine-learning model that predicts revenue forecasts with unprecedented accuracy. Alongside the recently releasedPrecision Pending, Smart Forecast joins a suite of new ShareBuilder AI tools dedicated to providing the broadcast industry with the most powerful analytics available. Smart Forecast was developed completely in-house and does not rely on third-party AI tools, ensuring client data always remains secure and private. For more about our commitment to privacy, see ourOur Approach to AI.

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