Over the next five years, live sports and tech innovations are expected to have a significant, even revolutionary, impact on broadcast television. Here are just a few factors we think will re-shape the near future of broadcast television:

We’re told time and time again that one of our clients' favorite features in ShareBuilder Pricing is our aggregated pacing. And while the name doesn’t garner much excitement, the data behind it does.

“I love budget season,” said no one ever! Budgeting can be time-consuming and stressful, depending on your expectations for the following year. How much political should we expect? Should we price in full or ease into full political pricing targets? How much avoidance or crowd-out of core revenue should we account for in our expectations? Do we have any tentpole events that will change historical comparisons or make one month stronger at the demise of another? Do our competitors have major events that could dilute what we can expect?

Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three observations from my viewing in May.

Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now felt in broadcast TV.

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help determine if your gut is misguided or spot on.

On May 2nd, 11,500 writers from the Writer’s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming shows, and regulating the use of artificial intelligence programs. As of now, there is no immediate end in sight. The strike’s timing didn’t cause any disruption to broadcast networks - spring finales were already completed, and in Q3, most prime programming is either reality-based (unscripted) or repeats.

Experience unparalleled confidence in your sales forecasting abilities with the game-changing feature from ShareBuilders—Forecast for CRM. We are proud to offer this revolutionary module, providing our CRM customers with the same exceptional benefits our Pricing customers enjoy. By harnessing the power of multiple data points from diverse historical sources, ShareBuilders Forecast for CRM empowers your leadership team to achieve unparalleled accuracy in their sales projections.

Linear television has been a staple of entertainment and information for many decades, with millions of people tuning in daily to watch their favorite shows and news programs. However, in recent years, there has been a noticeable change in TV ratings and daily viewing habits across all dayparts.