Revolutionize Your Rate Card Creation with ShareBuilders’ Perfect Match Rate Cards

Oct 3, 2024 1:29:07 PM / by ShareBuilders posted in Media Sales, Features and Updates, ShareBuilders, Industry News, TV, Spotlight Features

Is this how you're creating rate cards today?

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Strategies for Building a High-Performing Sales Team

Apr 24, 2024 3:15:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Industry News

In today's competitive business world, having a strong sales team can be the difference between success and failure. A talented sales team drives revenue, enhances your brand's reputation, and fosters long-term customer relationships. However, assembling such a team requires more than posting a job ad and conducting interviews. It involves a strategic approach to recruiting, training, and retaining top sales talent. Here, we'll explore key strategies to help you build a high-performing sales team.

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Is The Future of Sports on Broadcast TV in Peril?

Apr 17, 2024 3:15:00 PM / by Bill Witsik posted in ShareBuilders, Industry News, TV

Where does this leave broadcast television? It depends. The advantage right now for broadcasters is that the streaming landscape is a confusing mess (to put it mildly). Sports fans must piece together different apps to find the event or league they enjoy watching. For example, MLB airs on the Fox Sports app, Apple+, and even has its own MLB app for the hardcore baseball fan. Are you a fan of the NFL? If you want to watch Thursday Night Football, you need an Amazon Prime subscription to do so.

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Secure Your Exclusive Strategy Session at NAB Show 2024

Apr 9, 2024 11:00:00 AM / by ShareBuilders Team posted in Industry Events, ShareBuilders, Industry News

Are you poised to lead in the ever-evolving media landscape? If you haven't already, it's time to circle April 14-17, 2024, on your calendar. ShareBuilders is eagerly anticipating your presence at the NAB Show in Las Vegas, the preeminent convergence of pioneers and innovators in the content industry.

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The Influence of Local News on Consumer Behavior: A Closer Look

Mar 27, 2024 3:15:00 PM / by Bill Witsik posted in Media Sales, ShareBuilders, Industry News, TV

One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime viewing habits have evolved. More streaming and less primetime viewing means the lead-in for local news isn’t as strong as they were five or ten years ago.

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How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

Feb 28, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, Industry Events, ShareBuilders, Industry News, TV

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

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Broadcast TV - Is 2024 The Year of the Comeback?

Jan 31, 2024 3:15:00 PM / by Bill Witsik posted in Media Sales, ShareBuilders, Industry News, TV

In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.

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Smart Forecast: The Next Evolution in ShareBuilder Tools

Dec 20, 2023 4:00:57 PM / by James Pollard posted in Features and Updates, ShareBuilders, Industry News, TV

For over two decades, ShareBuilders has been at the forefront of helping broadcasters understand their data. Today, we're excited to introduce Smart Forecast, a bespoke machine-learning model that predicts revenue forecasts with unprecedented accuracy. Alongside the recently releasedPrecision Pending, Smart Forecast joins a suite of new ShareBuilder AI tools dedicated to providing the broadcast industry with the most powerful analytics available. Smart Forecast was developed completely in-house and does not rely on third-party AI tools, ensuring client data always remains secure and private. For more about our commitment to privacy, see ourOur Approach to AI.

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Announcing Connected Mailbox: A Game-Changer in CRM Activity Syncing

Dec 14, 2023 6:30:00 AM / by Taylor Snow posted in ShareBuilders, Customer Success, CRM, Industry News, Account Management

At ShareBuilders, our commitment to innovation is driven by the needs of our customers. In the realm of CRM functionalities, one topic has consistently emerged at the forefront of our discussions with you - the need for a more efficient, intuitive activity syncing process. After extensive research, planning, and development, we're thrilled to unveil a breakthrough in our CRM product's capabilities. Today marks the end of whispers and the start of a new chapter as we announce a game-changing solution. Moving beyond the constraints of Activity Sync, we're excited to present a new era of streamlined CRM integration with our latest innovation. Join us as we embark on this transformative journey, reshaping how activities are synchronized and managed.

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The Evolution of Out-of-Home Advertising: A Programmatic Revolution!

Dec 6, 2023 1:57:48 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Industry News, OOH

Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation is not just changing how ad space is bought and sold but is reshaping the entire industry landscape.

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