How to Keep Your Media Sales From Blowing

Apr 1, 2014 8:49:17 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, marketing, CRM, yield management, media sales analytics, Blog

unpredictable media sales If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.
Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA).
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What Kind of Media Sales Animal Are YOU?

Mar 25, 2014 9:06:59 AM / by Kitty Malone posted in Media Sales, sales productivity, customer service, Blog, media sales process

media sales animal Are you a media sales cat?
"Cat posed with Mexican serape” is part of the Lawrence T. Jones III Texas Photographs collection, held by SMU’s DeGolyer Library.
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, account management software, CRM, strategic account management, yield management, media sales analytics, Blog, account management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Let the Good Times Roll! Every Day in Media Sales is Mardi Gras

Mar 4, 2014 8:15:30 AM / by Kitty Malone posted in Media Sales, Customer Service, Blog

user your CRM to prepare for the lean times Use your media sales CRM and analytics solutions to prepare for leaner times.
Mardi Gras, New Orleans, the Red Pageant, c.1905. Detroit Publishing Company, Library of Congress.
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Are You a Cyclist or a Spinner?

Feb 25, 2014 8:57:30 AM / by Kitty Malone posted in Media Sales, media sales, sales productivity, Blog

keep working hard after a sale Don't just float along; keep pedaling!
Amphibious bike "Cyclomer," Paris, 1932. National Archives of the Netherlands.
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Losing in Media Sales Stinks

Feb 18, 2014 9:04:00 AM / by Kitty Malone posted in ROI, Media Sales, sales productivity, marketing, CRM, Blog, account management

Don't just throw in the towel!  Give it your best shot! Don't just throw in the towel!
Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress.
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Can YOU Be Trusted?

Feb 13, 2014 11:06:59 AM / by Chris Crawford posted in Media Sales, managing up, sales performance, accountability, CRM, Customer Service, customer service, Blog, sales talent development

image of delivery wagons Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
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It Takes More Than Talent and Practice to Go For the Gold

Feb 11, 2014 1:32:07 PM / by Kitty Malone posted in Media Sales, sales productivity, sales performance, CRM, media sales analytics, Blog, account management

Gold medal winners, women's figure skating, 1924 Winter Olympics. Go for the gold in media sales!
The first Winter Olympic Games were held in 1924, in Chamonix, France. Medals in figure skating (left to right): Herma Szabo (Hungary, gold), Ephel Makelt (UK, silver), Beatrice Lugran (USA, bronze).
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What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, marketing, CRM, customer service, Blog, media sales process

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
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Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, media sales, broadcast media, CRM, customer service, Blog, media sales process

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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