In a Game of Inches . . .

Feb 1, 2023 2:23:05 PM / by Bill Witsik posted in Media Sales, ShareBuilders, TV


Read More

World Television Day

Nov 21, 2022 10:03:16 AM / by Katie Kelly posted in Media Sales, TV


Read More

Working From Home

Mar 18, 2020 9:11:21 AM / by Kitty Malone posted in Media Sales, Features and Updates, ShareBuilders, Customer Success, CRM

aerial of laptop, phone, and coffee

As more businesses encourage workers to work from home, your coworkers may change from colleagues and team members to dogs and bored children. Don’t worry, it can be done, and this is a time that can either make you - highlighting your focus, commitment and productivity;  or break you – highlighting your need for instruction and inability to stay on task. At Efficio, we are spread around the country in order to have the best talent in accessible places to better serve you. So, we know a thing or two about working remotely.  

Read More

Put Yourself in the Driver's Seat

Sep 24, 2019 9:19:38 AM / by Kitty Malone posted in Media Sales


Aerial of neighborhood

Like many other neighborhoods and new community areas around the country, my street now features a roundabout at a few busier intersections. In case you haven’t encountered one yet, these “traffic circles“ have been a staple in foreign countries for a long time. They control the flow of traffic, keeping things moving and giving all intersections a chance to turn. The problem is: so many are used to the old four way stop signs, they are confused by the roundabout; and so either fight it, causing more potential for accidents; or avoid it all together! Fight it or avoid it altogether? That sounds like what we sometimes hear about salespeople using the CRM functionality of their Sales Enablement Platform!

Read More

Efficio At Your Fingertips

Jan 11, 2019 11:56:46 AM / by Taylor Snow posted in Media Sales, Features and Updates, CRM, Industry News

Read More


Mar 7, 2018 7:29:57 AM / by Kitty Malone posted in Media Sales, Account Management

I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in their age group and were as thrilled with their second-place trophy as any Olympic gold medalists.

Read More

Everything That’s Old is New Again

Jun 12, 2017 8:47:28 AM / by Kitty Malone posted in Media Sales

For our anniversary this year, I bought my husband  the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the old days. There is yet another Spiderman movie about to be released – the same Spiderman some of us read about in comic books back in the old days.  The Gong show is coming back – that Chuck Barris production that was so kooky – you got it – back in the old days.

Read More

Separation – More Than the Box that the Copy Paper Came In

Apr 21, 2017 4:44:15 PM / by Kitty Malone posted in Media Sales

In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (“Sometimes these conversations can be difficult…”), once the decision has been made, all parties are better off if the exit is smooth.

Read More

Fa La La La What the He**?

Dec 7, 2016 3:32:53 PM / by Kitty Malone posted in Media Sales

Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems a bit snappish and everyone is in a rush.

Read More

What Just Happened Here?

May 17, 2016 2:15:29 PM / by Kitty Malone posted in Media Sales, Customer Success

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision maker, and you have determined that they have the money, interest, you have their target audience – this is going to end up great!

Read More