When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:
Pricing Strategy: Optimizing Inventory During Big Events and Political
Jul 5, 2023 3:00:00 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, TV
Trust Your Gut or the Data: ShareBuilders Is in Your Corner
Jun 28, 2023 3:00:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV
Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help determine if your gut is misguided or spot on.
Remote Control: How to Manage Your Work-Life Balance When Working at Home
May 31, 2023 4:00:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Just For Fun, Customer Success, Radio, TV
In recent years, and accelerated by the COVID-19 pandemic, remote work has become increasingly popular. With technological advancements, many companies, including ShareBuilders, are now offering their employees the option to work from home. While working remotely can provide many benefits, such as flexibility and convenience, it can also pose some challenges when balancing work and personal life.
The Remote Revolution: Modern Media Sales Teams Embrace Mobility
May 24, 2023 3:00:00 PM / by Chris Koller posted in Media Sales, Radio, TV, OOH
The Benefits of Yield Management and CRM integration
Apr 26, 2023 1:23:44 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Customer Success, CRM, Radio, TV
Are Awards Shows Back? - Inside The Numbers
Apr 19, 2023 1:55:34 PM / by Bill Witsik posted in Media Sales, Industry Events, ShareBuilders, TV
Pricing Strategy for Inelastic Demand
Apr 12, 2023 3:56:48 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, TV
Different types of demand require different pricing strategies. Inelastic demand refers to a situation where a change in price has a relatively small impact on the quantity of a product or service demanded by buyers. In other words, buyers aren’t price sensitive.
In a Game of Inches . . .
Feb 1, 2023 2:23:05 PM / by Bill Witsik posted in Media Sales, ShareBuilders, TV
Working From Home
Mar 18, 2020 9:11:21 AM / by Kitty Malone posted in Media Sales, Features and Updates, ShareBuilders, Customer Success, CRM
As more businesses encourage workers to work from home, your coworkers may change from colleagues and team members to dogs and bored children. Don’t worry, it can be done, and this is a time that can either make you - highlighting your focus, commitment and productivity; or break you – highlighting your need for instruction and inability to stay on task. At Efficio, we are spread around the country in order to have the best talent in accessible places to better serve you. So, we know a thing or two about working remotely.