The Benefits of Yield Management and CRM integration
Apr 26, 2023 1:23:44 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Customer Success, CRM, Radio, TV
Are Awards Shows Back? - Inside The Numbers
Apr 19, 2023 1:55:34 PM / by Bill Witsik posted in Media Sales, Industry Events, ShareBuilders, TV
Pricing Strategy for Inelastic Demand
Apr 12, 2023 3:56:48 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, TV
Different types of demand require different pricing strategies. Inelastic demand refers to a situation where a change in price has a relatively small impact on the quantity of a product or service demanded by buyers. In other words, buyers aren’t price sensitive.
In a Game of Inches . . .
Feb 1, 2023 2:23:05 PM / by Bill Witsik posted in Media Sales, ShareBuilders, TV
Working From Home
Mar 18, 2020 9:11:21 AM / by Kitty Malone posted in Media Sales, Features and Updates, ShareBuilders, Customer Success, CRM
As more businesses encourage workers to work from home, your coworkers may change from colleagues and team members to dogs and bored children. Don’t worry, it can be done, and this is a time that can either make you - highlighting your focus, commitment and productivity; or break you – highlighting your need for instruction and inability to stay on task. At Efficio, we are spread around the country in order to have the best talent in accessible places to better serve you. So, we know a thing or two about working remotely.
Put Yourself in the Driver's Seat
Sep 24, 2019 9:19:38 AM / by Kitty Malone posted in Media Sales
Like many other neighborhoods and new community areas around the country, my street now features a roundabout at a few busier intersections. In case you haven’t encountered one yet, these “traffic circles“ have been a staple in foreign countries for a long time. They control the flow of traffic, keeping things moving and giving all intersections a chance to turn. The problem is: so many are used to the old four way stop signs, they are confused by the roundabout; and so either fight it, causing more potential for accidents; or avoid it all together! Fight it or avoid it altogether? That sounds like what we sometimes hear about salespeople using the CRM functionality of their Sales Enablement Platform!
Efficio At Your Fingertips
Jan 11, 2019 11:56:46 AM / by Taylor Snow posted in Media Sales, Features and Updates, CRM, Industry News
Teamwork
Mar 7, 2018 7:29:57 AM / by Kitty Malone posted in Media Sales, Account Management
I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in their age group and were as thrilled with their second-place trophy as any Olympic gold medalists.
Everything That’s Old is New Again
Jun 12, 2017 8:47:28 AM / by Kitty Malone posted in Media Sales
For our anniversary this year, I bought my husband the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the old days. There is yet another Spiderman movie about to be released – the same Spiderman some of us read about in comic books back in the old days. The Gong show is coming back – that Chuck Barris production that was so kooky – you got it – back in the old days.